Device Makers > Alexa Built-in Devices > Business Resources
Increase Customer Confidence
The Alexa Built-in badge shows customers that your device is certified to deliver a high-quality Alexa experience.
Access Exclusive Marketing Opportunities
Amazon offers numerous ways to increase exposure for your devices with Alexa built-in to the millions of customers who shop on Amazon.com every day.
Amazon offers numerous ways to increase your Alexa Built-in devices’ exposure to the millions of customers who shop on Amazon.com every day.
Alexa Built-in Storefront on Amazon.com
We regularly add products that launch with the Alexa Voice Service to our Alexa Built-in Storefront on Amazon.com. Throughout the year, we drive traffic to the Storefront, increasing visibility for your product and surfacing it to customers shopping for Alexa experiences.
A+ Detail Page on Amazon.com
A+ detail pages have been shown to increase sales by an average of 11%. You can enhance your detail page with A+ content to add additional product information, branded content, and images that highlight your product’s benefits.
Amazon Vine Program
Amazon Vine allows you to submit your products with Alexa Built-in for review by trusted Amazon customer reviewers prior to launch.
Amazon Marketing Services
Amazon Marketing Services (AMS) enables you to reach new customers through targeted, performance-based marketing solutions on Amazon.com, increasing visibility for your product.
Participation in Promotions
Certified Alexa Built-in devices are eligible for participation in a variety of promotional opportunities that increase visibility and potential sales, including Best Deals, and Lightning Deals. You can align price promotions to major Amazon.com events, such as Prime Day and Alexa’s Birthday.
You can work with a local Authorized Test Lab to test your device or perform self-testing. After your device successfully completes the testing and certification process, it will be approved for launch and will advance to the eligibility verification phase of the Alexa Built-in badging program.
Authorized Test Labs
Authorized Test Labs simplify and accelerate certification testing of your devices by providing local testing support and submit your device to Amazon for final certification.
Self-test
You can also perform your own tests in a self-created lab before submitting your device to Amazon for certification.
Solution Providers
Many Solution Providers offer certification testing as part of their development services.
